HEPP

Award-winning design

CUTTING EDGE wins the German Design Award in the “Excellent Product Design – Tabletop” category

Cutting Edge, the new collection from cutlery specialist HEPP, sets new standards with its distinctive and disruptive design. The expert jury of the German Design Award also acknowledged this and awarded CUTTING EDGE the top prize in the “Excellent Product Design – Tabletop” category. The German Design Council was particularly impressed by the innovative design language of the nine-part collection. “The cutlery impresses with its successful combination of aesthetic and functional design. The innovative recess in the handle and the reduced design of the spoon and prongs contribute to a harmonious overall look. “HEPP CUTTING EDGE” makes efficient use of materials and is pleasant to handle at the same time,” was the assessment of the experts. With the “Winner” award, the committee of the German Design Award honours outstanding and exemplary design achievements in the context of a specific category. The selection is made by a separate jury of experts for each category of the German Design Award.

CUTTING EDGE combines the essence of Western and Asian table culture in a unique design. To do this, New York designer Kickie Chudikova was inspired by the East Asian tradition of using spoons and chopsticks together. The combination of the surprising recess on the handle and gently rounded edges makes this cutlery an absolute eye-catcher. The dynamic design language continues elegantly with the gentle recess in the transition to the spoon – which, like the prongs, is deliberately minimalist. The extraordinary design of the knife completes this extraordinary new development. The special opening in the handle is not only visually appealing, but also gives a feeling of exclusivity when you hold it.

German Design Award
The German Design Council was founded in 1953 and awards its renowned international premium prize, the German Design Award, each year. With this award, it presents and honours unique design trends. The aim of this globally recognised design competition is to honour outstanding design quality across a range of categories. The prizewinners are selected by a jury made up of design experts from science, academia, business and the design industry.

 

Further information:
proHeq GmbH
HEPP
Carl-Benz-Strasse 10
75217 Birkenfeld
Tel. +49 7231 4885-500
hepp@press-n-relations.de
https://www.hepp.de 

Press and public relations:
Press’n’Relations GmbH
Désirée Müller and Monika Nyendick
Magirus-Deutz-Str. 14
89077 Ulm, Germany
Tel. +49 731 146 156-72
hepp@press-n-relations.de
https://press-n-relations.com 

 

About HEPP
With more than 160 years of experience, HEPP is the epitome of THE ART OF SERVICE. As a company that specialises in cutlery and extravagant tabletop and buffet products, HEPP supports the creation of a modern and sophisticated table culture that can be enjoyed by every guest.  HEPP creates exclusive products, personalised as required, with a passion for detail, so that customers can express their personal signature as an upscale establishment thanks to the high-quality range. 

It was with this in mind that the brothers Carl and Otto Hepp founded the HEPP brand in 1863. They can rightly be considered the inventors of hotel silverware. Traditional values such as reliability and quality, together with the development of new techniques and products and flexible production, still form the basis of the company's success today. HEPP count among the world’s preferred suppliers to leading hotels, hotel chains and restaurants, as well as international cruise ship operators and airlines. 

The HEPP brand is part of Groupe SEB and is marketed together with other B2B brands un-der the umbrella of the “SEB Professional Culinary” business unit. 

 

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