Immerse yourself in the endless possible combinations of the Basic Collection, Signature items and STYLE LIGHTS: thanks to WMF StylAR APP. With the app you can easily bring both the printed product brochure and the digital version to life. Through augmented reality animations and video sequences, WMF Professional offers fascinating 360° insights into the extraordinary design of selected products for the first time. However, WMF StylAR APP not only offers the chance to virtually discover all aspects of the porcelain and trend pieces. If you're interested in the individual pieces, the respective item numbers are available directly in the app. Via an info button, users can easily access the WMF Professional website and therefore also get in touch with the right people. "The SYNERGY porcelain series and the STYLE LIGHTS lifestyle range stand for spectacular and inspiring table arrangements. With WMF StylAR APP, not only are we offering a solution that makes table design fun. What's more, we are setting new standards as the Expert of Table Culture," explains Marten van der Mei, Managing Director of proHeq GmbH. WMF StylAR is now available to download from the App Store and Google Play.
The new SYNERGY porcelain series comprises more than 40 items, and the wide basic range is perfectly rounded off by expressive SIGNATURE items. The clear, timeless and geometrically balanced design in combination with these stylish eye-catchers already offers countless possible combinations for extraordinary table arrangements. The STYLE LIGHTS lifestyle range provides an additional boost for the creatively laid table: more than 130 trendy pieces made of ceramic, white and green marble, velvety, oiled walnut and ash wood as well as glass in various shades or cast iron create wonderful ensembles together with the porcelain pieces. These can now be experienced on a smartphone or tablet: from breakfast to casual and fine dining or the buffet, WMF StylAR shows the endless possible combinations in video sequences and AR animations, and invites you to get creative yourself and dive into the virtual world of table design.
Press and public relations:
WMF Press Office
c/o Press'n'Relations GmbH
Désirée Müller and Monika Nyendick
Magirusstraße 33 – D-89077 Ulm
Tel. +49 731 96287-32
Fax +49 731 96287-97
WMF Professional is a brand of proHeq GmbH, based in Birkenfeld, and is one of the leading providers of equipment for hotels and the catering industry. The key strength of the Professional Hotel Equipment business area is its innovative, painstakingly crafted and stylish all-in-one solutions covering every aspect of food and drink, from preparation to serving. The extensive product range includes cutlery and glassware, serving and buffet equipment and table decorations in every color.
For more than 160 years, WMF has committed itself to achieving the perfect triad of design, functionality and quality. Our employees are passionate about bringing people together, whether at home, on the move or at fine-dining establishments, in order to provide them with shared moments that are both precious and delicious. All this with products that feature outstanding design, perfect functionality and excellent quality to make every culinary experience a real joy.
Since the end of 2016 proHeq GmbH has been part of the French consortium Groupe SEB. As a result, all of the Group's B2B brands were recently consolidated under the umbrella of SEB PROFESSIONAL. In addition to the Professional Hotel Equipment business area with the WMF Professional and HEPP brands, this also includes the WMF, Schaerer and Wilbur Curtis coffee machine brands.