WMF Professional
Indulgence in new colours
WMF Professional introduces surface finishes for coffee and tea sets
When coffee is served, it is no longer the drink alone that determines the quality of the moment. The way the coffee is presented also ensures a perfect, pleasurable experience. And this is exactly where the CoffeeCulture collection from WMF Professional comes in. Known for the timeless combination of porcelain and Cromargan, it has now been completely reinvented with a range of exquisite surface finishes. For example, cup base rings, handles and trays shimmer in pale gold, gold, copper and gun metal, transforming every place setting into a miniature stage for creative presentations and allowing restaurateurs and hoteliers to create a stylish, personalised impression.
Together with the four crystal glasses in the TRUE FLAVOUR series and a selection of tabletop items, the new collection allows for attractive table arrangements that offer the perfect look and feel. The harmonious blend of shapes, colours and materials is an invitation to experience coffee and tea specialities with all the senses.
To illustrate the design potential of the surface finishes, WMF Professional presents curated arrangements that suggest a range of stylistic directions – from luxurious statement pieces to urban, contemporary interpretations. These examples are intentionally designed as sources of inspiration: all components of the CoffeeCulture collection, along with the available surface finishes, can be freely combined. When paired with WMF porcelain collections, the range of possible combinations expands even further. This results in impressive compositions that can be flexibly adapted to a wide variety of concepts and applications. "With the surface finishing options now available for our coffee and tea services, we invite restaurateurs and hoteliers to create their own arrangements using the different colours and surface finishes which best fit into their individual design concepts. Our suggestions are an impressive demonstration of the versatility of the collection. There are no limits to the creative options when it comes to combining individual items and surface finishes," explains Dominique Eitel, Product Manager at WMF Professional.
Further information:
proHeq GmbH
WMF Professional
Carl-Benz-Strasse 10
75217 Birkenfeld
Tel. +49 7231 4885-500
wmf@press-n-relations.de
https://www.wmf-professional.de
Press and public relations:
WMF Press Office
c/o Press’n’Relations GmbH
Désirée Müller and Monika Nyendick
Magirus-Deutz-Str. 14
89077 Ulm, Germany
Tel. +49 731 146 156-72
wmf@press-n-relations.de
htps://www.press-n-relations.de
About WMF
As the Expert of Table Culture, WMF Professional offers a wide range of products for the restaurant and hotel industry. With its high-quality products, WMF Professional creates an unrivalled culinary experience. Carefully designed cutlery, crockery, glassware, serving items and buffet solutions of the highest quality meet the high demands of customers in over 120 countries around the world. WMF Professional also offers integrated concepts for equipping apartments with a selection of Groupe SEB small electrical appliances and the familiar WMF Professional product portfolio.
WMF, short for Württembergische Metallwarenfabrik, is a leading premium supplier of household products, professional coffee machines and hotel equipment. Founded in 1853 in Geislingen an der Steige, the brand stands for innovation based on tradition, as well as development and design “Made in Germany”.
The WMF Professional brand is part of Groupe SEB and is marketed together with other B2B brands under the umbrella of the “SEB Professional Culinary” business unit.
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