With “THE NEW EASY” concept, WMF Professional fulfils the desire for variety and modern design with six different cutlery collections. The ensemble has been given an exciting new addition: “TESSA” is now entering the world of personalised table design. The new model is characterised by powerful shapes, elegant curves and a striking haptic. The drop-shaped spoons and the prongs of the fork with their narrow, elongated look are particularly eye-catching. The special highlight of TESSA, however, is the unusual design of the surface of the handle. The elegant structure is not only impressive, but also significantly enhances the unmistakable feel. “THE NEW EASY aims to offer young, uncomplicated and on-trend designs that appeal to restaurateurs from a wide range of sectors”, says Stephan Schmuck, Lead Product Management at proHeq GmbH, describing the concept. “The TESSA collection captures the spirit of the times with its innovative design, making it the perfect addition.”
From casual dining to catering, from hip burger grills to urban canteens: the arrangements and challenges of table culture are completely different. But with SARA, EDITA, ENIA, SCALA, SOFIA and the latest addition, TESSA, the Expert of Table Culture always offers the right solution. The six stylish cutlery collections, each containing the 13 most important cutlery pieces, are suitable for a wide range of food service concepts from morning to evening, opening up an unprecedented variety of design options without putting a strain on the budget.
Further information:
proHeq GmbH
WMF Professional
Carl-Benz-Strasse 10
75217 Birkenfeld
phone +49 7231 4885-500
wmf@press-n-relations.de
https://www.wmf-professional.com
Press and public relations:
WMF Press Office
c/o Press’n’Relations GmbH
Désirée Müller and Monika Nyendick
Magirus-Deutz-Str. 14
89077 Ulm, Germany
phone +49 731 146 156-72
wmf@press-n-relations.de
https://www.press-n-relations.de
About WMF
As the Expert of Table Culture, WMF Professional offers a wide range of products for the restaurant and hotel industry. With its high-quality products, WMF Professional creates an unrivalled culinary experience. Carefully designed cutlery, crockery, glassware, serving items and buffet solutions of the highest quality meet the high demands of customers in over 120 countries around the world. WMF Professional also offers integrated concepts for equipping apartments with a selection of Groupe SEB small electrical appliances and the familiar WMF Professional product portfolio.
WMF, short for Württembergische Metallwarenfabrik, is a leading premium supplier of household products, professional coffee machines and hotel equipment. Founded in 1853 in Geislingen an der Steige, the brand stands for innovation based on tradition, as well as development and design “Made in Germany”.
The WMF Professional brand is part of Groupe SEB and is marketed together with other B2B brands under the umbrella of the “SEB Professional Culinary” business unit.