WMF Professional
Redefining sustainability
Second Life: Sustainability finds its place on the laid table
Cutlery from WMF Professional and HEPP is characterised not only by its attractive design, but also by its first-class quality and durability. As a result, it fulfils the requirements of restaurateurs in many respects – from visual appearance to cost-effectiveness and environmental friendliness. The topic of sustainability is an integral part of the company's philosophy and is now once again demonstrated on the laid table. The new concept gives second-hand cutlery, returns and discontinued products a new chance – in the spirit of a sustainable circular economy. By opting for Second Life cutlery, restaurants benefit from the wide variety of collections from WMF Professional and HEPP: The stonewashed menu items, coffee spoons and cake forks are mixed across the collection, emphasising the Second Life vintage character. To ensure that restaurateurs and their guests can enjoy the cutlery for many years to come, the table knives are sharpened during reconditioning and retain their outstanding cutting ability even as a second-life product. As a special finishing touch, the table knives are laser engraved with the "Second Life" lettering.
The environmentally friendly Second Life cutlery can be integrated into a wide variety of gastronomic concepts. From communal gastronomy to pop-up concepts and restaurants: The topic of sustainability plays a decisive role. This is not only reflected in menus with vegan and vegetarian dishes, but also in the efforts of restaurateurs to prevent food waste. Selecting equipment responsibly is another important component of ecological gastronomy concepts. WMF Second Life combines these aspects without having to forego a stylish table ambience. After all, Second Life's cutlery pieces literally invite you to take modern mix and match looks to the next level. The stonewashed cutlery gives any laid table a very individual touch.
Stonewashing: Unique pieces with a used look
During the machine stonewashing process, grinding tools work on the surface of the cutlery like small files. The result is irregular material removal, meaning that no two pieces are the same. This impressive vintage look works particularly well in conjunction with rustic porcelain – or it can act as a departure in style from more subtle collections.
Further information:
proHeq GmbH
WMF Professional
Carl-Benz-Strasse 10
75217 Birkenfeld
Tel. +49 7231 4885 0
Fax +49 7231 4885 83
wmf@press-n-relations.de
wmf-professional.de
Press and public relations:
WMF Press Office
c/o Press’n’Relations GmbH
Désirée Müller and Monika Nyendick
Magirusstrasse 33 – D-89077 Ulm
Tel. +49 731 96287-32
Fax +49 731 96287-97
wmf@press-n-relations.de
press-n-relations.de
About WMF
As the Expert of Table Culture, WMF Professional offers a wide range of products for the restaurant and hotel industry. With its high-quality products, WMF Professional creates an unrivalled culinary experience. Carefully designed cutlery, porcelain, glassware, serving items and buffet solutions of the highest quality meet the high demands of customers in over 120 countries around the world. WMF Professional also offers integrated concepts for serviced apartments with a selection of Groupe SEB small electrical appliances and the familiar WMF Professional product portfolio.
WMF, short for Württembergische Metallwarenfabrik, is a leading premium supplier of household products, professional coffee machines and hotel equipment. Founded in 1853 in Geislingen an der Steige, the brand stands for innovation based on tradition, as well as development and design “Made in Germany”.
The WMF Professional brand is part of Groupe SEB and is marketed together with the other B2B brands under the "SEB Professional" umbrella.
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