WMF Professional
SYNERGY is growing
WMF Professional is expanding its product range and colour palette
Internorga 2022 – 30 April to 4 May, Messe Hamburg – Hall B1.EG, Stand 205
One year after its début, SYNERGY, WMF Professional's first own porcelain series, is already an absolute customer favourite. "This is a perfect time to add items that are frequently requested. We're also adapting the décor and colour scheme of the collections to current trends," explains Dirk Friedlein, Head of Sales and Marketing of proHeq GmbH. For example, SYNERGY is being showcased in Hamburg for the first time in the Dark Rock and Concrete designs. A large, flat coupe plate as well as a new cup and mug size also round off the porcelain range. "As an Expert of Table Culture, we offer restaurateurs and hoteliers everything they need to implement their customised concept, and in Hamburg we finally have the opportunity to show them our entire portfolio," says Friedlein.
In future, a total of 12 pieces of WMF porcelain will create an extraordinary stone structure on the table in the Dark Rock and Concrete designs: In addition to six shallow and two deep plate models, two saucer sizes as well as a bowl and serving platter will be available in the elegant look in future. What's more, WMF Professional is expanding the SYNERGY range with some much longed-for pieces. Thus, a large dinner plate with a diameter of more than 31 centimetres and a smaller cup fulfil customer wishes for variety just as much a barista cup offering greater volume.
Further information:
proHeq GmbH
WMF Professional
Carl-Benz-Strasse 10
75217 Birkenfeld
Tel. +49 7231 4885 0
Fax +49 7231 4885 83
wmf@press-n-relations.de
wmf-professional.de
Press and public relations:
WMF Press Office
c/o Press'n'Relations GmbH
Désirée Müller and Monika Nyendick
Magirusstrasse 33 – D-89077 Ulm
Tel. +49 731 96287-32
Fax +49 731 96287-97
wmf@press-n-relations.de
press-n-relations.de
About WMF
WMF, short for Württembergische Metallwarenfabrik, is a leading premium supplier of household products, professional coffee machines and hotel equipment. WMF stands for innovation from tradition and impresses customers with development and design "Made in Germany".
Under the WMF, Silit and Kaiser brands, the company offers products for food preparation, cooking, eating, drinking and baking for use at home. Business customers, particularly from the catering and hotel sectors, can choose from a range of products for coffee preparation, for the laid table and buffets under the WMF, Schaerer, Curtis and Hepp brands.
WMF is represented with its products in over 120 countries and has more than 6,000 employees. In Germany, Austria and Switzerland, but also in the rest of Europe and worldwide, e.g. in China, WMF operates a total of around 350 of its own shops. The company was founded in Geislingen an der Steige in 1853 and has been part of the French Groupe SEB since the end of 2016.
Further information at wmf.com
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