Last year, the Schaerer Coffee Competence Centre (CCC) celebrated its 20-year anniversary. Since the end of 1999, the Swiss coffee machine manufacturer has been sharing its extensive coffee expertise with customers and partners from all over the world in this training and consultation centre at the company headquarters in Zuchwil. The goal is to help participants expand on their knowledge and make their coffee operations even more successful. Throughout 2019, the Coffee Competence Centre, under the direction of Monika Oeggerli, prepared a wide range of trainings which can even better cover the individual requirements of their customers. "We have developed our Coffee Competence Centre in line with our guiding principle 'We love it your way'. Like our coffee machines, the courses offered by the CCC now also give our customers the greatest level of flexibility when adapting them to their very individual needs", explains CEO Jörg Schwartze. The new one-day courses, individual modules and special workshops can be booked separately or in a building block structure, making it possible to expand on the exact subjects that are relevant for the participants.
"Perfect coffee enjoyment is created from the optimal interaction of technology, understanding of coffee machines and sound coffee expertise", is CCC Trainer Monika Oeggerli's conviction, and she has this to add: "That is why we at Schaerer rely on our 360° coffee expertise, which begins long before the coffee is processed and extends far beyond the machine technology". According to this company philosophy, Schaerer considers all facets along the value chain, from cultivation and green coffee to roasting and preparation all the way to technology and market-specific trends. These findings are used in the development of Schaerer machines and are also imparted to customers and partners in different courses at the Coffee Competence Centre. "With every one of our seminars, we not only want to pass on valuable knowledge, but also inspire participants to experience coffee with all their senses", explains the passionate CCC trainer, who has also been a board member of SCA Switzerland (Speciality Coffee Association) since May 2019.
Extensive and versatile trainings
How can the extensive range of trainings of the CCC be better structured and built upon so that all participants can best profit from Schaerer's coffee expertise? Based on this question, Monika Oeggerli has developed a new concept combining courses, individual modules and special workshops. These are focused on the three topics of basic knowledge, sensor technology and understanding of coffee machines, thereby covering all relevant sub-areas crucial for preparing the perfect cup of coffee. The one-day "360° Coffee Expertise" course, for example, provides an introduction to the diverse world of coffee, from green and roasted coffee to brewing and preparation as well as service recommendations. For those only interested in certain topics, it is possible to attend individual modules of this course, such as "Harmony of the Senses" or "Introduction to Brewing Coffee". This knowledge can be expanded upon in full-day advanced courses.
The day-long "Understanding of Coffee Machines" seminar starts with basic set-up and ends with perfect machine maintenance. "For example, in the 'Set-up' section of the course, we work with the technical parameters of the coffee machine. The participants learn which factors influence the result and how these have to be adjusted to take full advantage of the potential of the beans and machine", explains Monika Oeggerli. The course offering is rounded out by various special workshops whose contents can be designed to fit the exact requirements of the customers. These range from creating new or optimising existing beverage recipes together or defining new roasts to workshops which compare machine and cup quality. An additional benefit: Together with the sales team, customers are supported in the definition of a coffee machine concept tailored to their needs, in collaboration with roasters and, of course, in the training of employees. Detailed information on Schaerer Coffee Competence Centre trainings as well as the direct registration option can be found on the website at www.schaerer.com/coffee-competence-centre/ccc/
Matthias Lübke, Head of Marketing & Coffee Competence Centre
Allmendweg 8, 4528 Zuchwil, Switzerland
Tel.: +41 32 681 64 99
Schaerer Press Office
c/o Press'n'Relations GmbH, Nataša Forstner
Magirusstrasse 33, D-89077 Ulm, Germany
Tel.: +49 731 96 287-17
Fax: +49 731 96 287-97
Founded in 1892 and headquartered in Zuchwil, Switzerland, Schaerer AG is one of the world's leading manufacturers of fully automated professional coffee machines. As a traditional company with many years of history, the Schaerer brand stands for Swiss values combined with an in-depth knowledge of coffee. The company expresses these brand attributes with the company logo "swiss coffee competence" and experiences them equally in its product development and in the Coffee Competence Centre, Schaerer's own coffee expertise and training centre in Zuchwil. Moreover, Schaerer is characterised by extreme flexibility with the guiding principle "We love it your way" - be it in reference to customer requests, customer-specific products and large orders or the product range which offers the customer a wide range of customised configuration options. Customer-oriented and with extensive coffee knowledge, Schaerer supports customers of any size all over the world in offering their guests the highest level of coffee enjoyment.
Schaerer has been part of the WMF Group since 2006 and of the French consortium Groupe SEB since the end of 2016. All B2B brands of the Group are bundled in the "SEB PROFESSIONAL" consolidated sales organisation. In addition to Schaerer, it includes the WMF and Wilbur Curtis coffee machine brands as well as the Professional Hotel Equipment division with the WMF Professional and HEPP brands.