WMF Professional

Striking symbiosis of wood and stainless steel

Pure Exclusiv from WMF is setting new tableware standards

Dark wood meets high-quality stainless steel - WMF Hotel is premiering the new "Pure Exclusiv" collection at Internorga 2011. The result: a perfect symbiosis of material and form combined with high functionality and maximum variation. The trendy products with a distinctive, angular design set new standards on the table, in the lobby and lounge and at the bar. However, in proven WMF style, the two cruets, two flower vases and wind light certainly aren't lacking in functionality either. With a few basic components, almost unlimited decoration possibilities can be achieved by combining various complementary items. Whether vinegar and oil for salads, milk and sugar for coffee, amuse-bouches, single flowers or little posies, tea lights, pillar or taper candles - Pure Exclusiv ensures chic and extravagant staging. 

As an example, cream pots, milk jugs or sugar bowls and jars from WMF Hotel's Pure series can be used in combination. But Pure vinegar and oil bottles as well as salt and pepper pots also fit snugly into the cruets. These can also be equipped with various items from WMF's "Coffee Culture" range. The square cruet can thereby be turned into a stylish table accessory for salad lovers or provide coffee enthusiasts with everything they need for the perfect enjoyment of their drink. The smaller cruet, which has room for three components, can also be used as a stylish ensemble offering milk and various types of sugar for tea and coffee drinkers. Alternatively, sauces and spices can be served in little porcelain cups with or without lids or guests can be spoilt - visually and culinarily speaking - with elegant desserts and sophisticated amuse-bouches in little glasses. Filled with crunchy nuts, bitter chocolate treats or other sweet seductions, the cruets are also little highlights for guests at the bar or in the lounge. Both cruet models are perfectly complemented by the vases in the collection. Whether individual flowers, little bamboo plants or pretty posies - Pure Exclusiv ensures a trendy and elegant look.

A different kind of "leading light"
Besides the table wind light with a matt screen, other versatile candle solutions can also be magicked up quickly and easily using the three-section cruet. The inserts for the small cruet can accommodate three different candle shapes: with a tea light, directly in the cruet or in little glasses combined with coloured sand, or a pillar or tapered candle, Pure Exclusiv becomes a graceful lighting feature and an eye-catcher in the restaurant, wellness area or lobby. A particular visual highlight can be achieved by combining the cruet with the small porcelain cup and eggcup from the "Coffee Culture" range.
In order to ensure the greatest possible cleanliness when using the cruet as a candle holder, the stainless steel inserts of all components in the Pure Exclusiv range are also removable and dishwasher-safe. As with the stainless steel base of each Pure Exclusiv product, they also protect the solid, darkly stained oak from moisture and dirt.

Photo request
You will find images for download at www.press-n-relations.de, as an attachment to the text published there. We will also be pleased to send you this file by e-mail on request. Contact: wmf@press-n-relations.de

Further information:
wmf group
Thomas Dix, Press Officer
Eberhardstrasse - 73309 Geislingen
Tel.: +49 73 31 25 8386 – Fax: +49 73 31 25 8061
thomas.dix@wmf.de - www.wmf.de  

Press and PR:
Press’n’Relations GmbH 
Monika Nyendick 
Magirusstrasse 33 – D-89077 Ulm 
Tel.: 0731 96287-30 – Fax: 0731 96287-97 
wmf@press-n-relations.de - www.press-n-relations.de

About WMF
Company:
Since its foundation in 1853, WMF has stood for high-quality, sophisticated products for the table and kitchen. From cutlery to kitchen knives, cookware to fully automatic coffee machines, the range has everything one could need to prepare or enjoy food and drink - at home and in the catering sector. The WMF Group has eight of its own production facilities, five of which are located in Germany. It employs around 6,000 people worldwide and achieves sales of EUR 901.6 million.
Headquarters:
Geislingen (Steige)
Board:
Thorsten Klapproth (Chairman), Dr. Bernd Flohr, Ulrich Müller, Dr. Rudolf Wieser
Business areas:
Baking dishes, cutlery, small electrical appliances, gift items, hotel equipment, insulated food containers, coffee machines for the home and professional coffee machines for the catering sector, cookware, kitchen aids, knifeware
Brands:
alfi, Auerhahn, Boehringer Gastro Profi, Hepp, Kaiser, petra electric, Princess, Schaerer, Silit, WMF
International distribution companies:
Distribution companies in eight European countries as well as the USA, Japan, Singapore and China
Sales:
EUR 901.6 million in the 2010 business year
Workforce:
Around 6,000 employees
Branches:
205 in Germany, Austria, Switzerland
Internet:
www.wmf.de