WMF Professional
Sustainable enjoyment for large events: WMF inMotion
Exceptional design, surprising size and impressive haptic
Event gastronomy is constantly evolving, but one topic remains constant: the aspiration to make flying buffets or catering more sustainable. WMF Professional captures this trend with the inMotion cutlery collection. The series comprises four cutlery items: spoon, fork and knife as well as a food picker. Despite its well-balanced proportions and the rather restrained design, inMotion is a design highlight: The sloping shape at the transition from the handle to the prongs on the fork is just as impressive as the knife with a tapered tip. The hammered surface lends the cutlery an extraordinary character. What stands out most however, is the size. The individual cutlery pieces are significantly smaller compared to conventional collections and thus especially handy.
With inMotion, event organisers can leave a lasting impression on their guests in a number of ways. For example, opting for reusable cutlery made of Cromargan instead of disposable spoons, knives and forks significantly reduces the amount of waste, thus ensuring the sustainable use of resources and making an active contribution to environmental protection. The economic aspect is also significant: although the initial cost of reusable cutlery may seem higher at first, it is quickly compensated through long-term use. In addition, the aesthetics of high-quality reusable cutlery add to the attractiveness of an event and enhance the overall look, leaving a positive impression on guests.
Further information:
proHeq GmbH
WMF Professional
Carl-Benz-Strasse 10
75217 Birkenfeld
Tel. +49 7231 4885-500
wmf@press-n-relations.de
https://www.wmf-professional.de
Press and public relations:
WMF Press Office
c/o Press’n’Relations GmbH
Désirée Müller and Monika Nyendick
Magirus-Deutz-Str. 14
89077 Ulm, Germany
Tel. +49 731 146 156-72
wmf@press-n-relations.de
htps://www.press-n-relations.de
About WMF
As the Expert of Table Culture, WMF Professional offers a wide range of products for the restaurant and hotel industry. With its high-quality products, WMF Professional creates an unrivalled culinary experience. Carefully designed cutlery, crockery, glassware, serving items and buffet solutions of the highest quality meet the high demands of customers in over 120 countries around the world. WMF Professional also offers integrated concepts for serviced apartments with a selection of Groupe SEB small electrical appliances and the familiar WMF Professional product portfolio.
WMF, short for Württembergische Metallwarenfabrik, is a leading premium supplier of household products, professional coffee machines and hotel equipment. Founded in 1853 in Geislingen an der Steige, the brand stands for innovation based on tradition, as well as development and design “Made in Germany”.
The WMF Professional brand is part of Groupe SEB and is marketed together with other B2B brands under the umbrella of the “SEB Professional Culinary” business unit.
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