WMF Professional
WMF Professional puts the crowning touch on the laid table
New porcelain series and lifestyle range for striking food presentations
With the first porcelain series of its own, WMF Professional is setting new standards as an all-round provider for a sophisticated, modern dining culture. The SYNERGY collection not only rounds off the portfolio of the premium provider for hoteliers and restaurateurs with its complementary lifestyle range STYLE LIGHTS, it also strengthens its leading position as an expert in table culture. Featuring clear lines and a balanced geometry, SYNERGY comprises the BASIC and SIGNATURE series. From a barista cup and elegant wide-rim plate to a gourmet plate, the extensive basic range includes everything a restaurateur could ask for. What's more, the SIGNATURE items offer striking porcelain highlights. Building on this, the trend elements of STYLE LIGHTS can be combined to create unique contrasts in the presentation of dishes – from breakfast and buffets to casual dining, banquets and fine dining. Thanks to unusual materials such as wood, ceramic, marble, cast iron and glass, STYLE LIGHTS offers a fascinating juxtaposition to the design of the porcelain collection.
"By offering our own porcelain collection, we are now able to help professionals realize their individual table concepts from A to Z with WMF's high-quality products," explains Marten van der Mei, managing director of proHeq GmbH and vice president of Professional Coffee Machines for the DACH region of the WMF Group. "And we can do so from morning to night, day after day, from a single source and from one provider."
The SYNERGY porcelain series, which consists of more than 40 items, is a real all-rounder in creative table design: The combination possibilities of the broad basic range with the unique SIGNATURE elements create impressive table creations. In addition, numerous pieces can be used in various ways, which is why SYNERGY meets the highest standards in terms of both functionality and superior design. The timeless, clear design is particularly evident in the cups. Whether the barista espresso cup or tea cup in an ideal size for professional use, each one boasts a pleasant drinking sensation, precise edges and a harmonious handle design. The accentuated surfaces of the cups are less bold than those of the plates. The saucer was also designed with the motto "form follows function": A raised center ring prevents the cup, spoon or even the decoration from slipping and also provides a stable base for small dip bowls. The well-proportioned shapes of SYNERGY also elevate plates to an impressive stage for showcasing fanciful dishes. The central elements are the wide-rim and coupe plate, which are arranged alongside striking serving plates. Thanks to their raised edge, they can also be used as plates and the Volcano model has two levels for presenting food. Eye-catchers such as dip bowls – with or without a lid – combined with the Circles line of plates offer a captivating look that will take guests by surprise.
So long to boring table settings: STYLE LIGHTS
STYLE LIGHTS brings lifestyle products to the laid table and buffet, introducing the fun factor of a hip burger joint and satisfying the craving for the latest trend in the sophisticated world of fine dining. The mix of materials in the 137-piece range always reflects state-of-the-art tabletop and buffet trends. This includes ceramic, white and green marble, velvety oiled walnut and ash wood as well as various colors of glass and cast iron. The ceramic items are glazed in colors appropriate for the current season and exhibit an intriguing interplay of glossy and matte surfaces. WMF's trendy glass items are based on raised structures that add memorable visual accents with colors such as smoke, blue-green and rose. Complementary vases are available in green, blue and celadon. The range is regularly updated so that restaurateurs can quickly bring the preferred trends to their tables.
WMF quality "Made in Germany"
Designed and manufactured in Germany, SYNERGY consistently meets the quality standards of WMF Professional. The high firing temperature of hard porcelain of more than 1,400 degrees Celsius results in an extraordinarily hard, dense glaze. As a result, every item in the porcelain series can withstand even the most rigorous everyday use in restaurants. What's more, their high chip resistance and durability, smooth surfaces and hygienic safety are guaranteed for years. Even feet and supporting surfaces are glazed and polished to avoid scratches on sensitive surfaces. All plates can be stacked to save space, and handled comfortably and securely when being cleared from the table and stored. Should something break, SYNERGY features a shatterproof design.
Further information:
proHeq GmbH
WMF Professional
Carl-Benz-Strasse 10
D-75217 Birkenfeld
Tel. +49 7231 4885 0
Fax +49 7231 4885 83
wmf@press-n-relations.de
www.wmf-professional.de
Press and public relations:
WMF Press Office
c/o Press'n'Relations GmbH
Désirée Müller and Monika Nyendick
Magirusstraße 33 – D-89077 Ulm
Tel. +49 731 96287-32
Fax +49 731 96287-97
wmf@press-n-relations.de
www.press-n-relations.de
About the WMF Group
WMF Professional is a brand of proHeq GmbH, based in Birkenfeld, and is one of the leading providers of equipment for hotels and the catering industry. The key strength of the Professional Hotel Equipment business area is its innovative, painstakingly crafted and stylish all-in-one solutions covering every aspect of food and drink, from preparation to serving. The extensive product range includes cutlery and glassware, serving and buffet equipment and table decorations in every color.
For more than 160 years, WMF has committed itself to achieving the perfect triad of design, functionality and quality. Our employees are passionate about bringing people together, whether at home, on the move or at fine-dining establishments, in order to provide them with shared moments that are both precious and delicious. All this with products that feature outstanding design, perfect functionality and excellent quality to make every culinary experience a real joy.
Since the end of 2016 proHeq GmbH has been part of the French consortium Groupe SEB. As a result, all of the Group's B2B brands were recently consolidated under the umbrella of SEB PROFESSIONAL. In addition to the Professional Hotel Equipment business area with the WMF Professional and HEPP brands, this also includes the WMF, Schaerer and Wilbur Curtis coffee machine brands.
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