Averatec Europe GmbH

AVERATEC lightweights hit the UK market

Notebooks with professional features for the consumer market

AVERATEC lightweights hit the UK market

Notebooks with professional features for the consumer market



Since its launch in 2002, AVERATEC has secured a market share of more than 6% in the US. The company now plans to shake up the UK laptop market with its high quality notebooks. In the US, the newcomer is already competing with high flyers such as Sony and Emachines.



AVERATEC offers high quality products, innovative features and attractive design at extremely competitive prices. In the UK, the notebook manufacturer provides its customers with a free service helpdesk for life and a one year Pick up, Repair&Return warranty.



This year, AVERATEC plans to establish itself as a major player in the UK notebook market to gain a stable position within the coming year regardless of fierce competition.



A goal within reach according to Bengt Stahlschmidt, Managing Director of AVERATEC Europe: "We are aiming at breaking up the notebook class society. Our products differentiate themselves from low cost operators through innovative design, cutting-edge features and efficient customer service. Nevertheless, our prices clearly undercut high-end notebook manufacturers.” Stahlschmidt’s aims are clearly defined: "The trend towards more mobility and anytime, anywhere wireless connectivity is unbroken, there is room for growth in the market and we won’t be solely listed under the ‘also-runs’.”



"AVERATEC has already secured deals with a major distributer and plans to extend mail order, e-commerce, reseller and retail channels in the UK for our new range of thin and light notebooks. I am sure that great products combined with next day delivery, superb service and higher than normal channel margins will enable AVERATEC to become a major force in the UK notebook market,” adds Andy King, AVERATEC UK General Manager.



The notebooks currently sold in the UK are the 3200 series, 3300 series and the 6200 series. All three series of notebooks come in slim line magnesium cases for increased mobility. All notebooks are equipped with wireless 802.11g and 60GB hard drives offering maximum mobility as the ideal travel companions. In addition, the 6200 series comes as an instant DVD player and wireless remote control facilities. DVDs can be watched at the click of a button without having to power the laptop. The 6200 series is also combined with a fully featured notebook.



Several publications such as PC Magazine in the US praised the slim-line laptops as the best value for money notebooks. Computer Shopper UK (March 2005) awards the AVERATEC 12” slim and light 3260 pilot series, top marks with 5 stars out of 5.



Korean multi-national TriGem, one of the top three PC manufacturers in the world, is the home of AVERATEC and backs the company with large amounts of technological resources to maintain its leading position in the US and to repeat the success story on the European markets. An increase in turnover from US$380million to US$1200 million is planned for the coming year.



ENDS



Further Information:

Andy King

Averatec UK

Dalkeith House, London Road, Englefield Green,

Surrey, TW20 0BP

Tel.: +44 1784 433338

Fax: +44 870 487 7159

aking@averatec.com

www.averatec.co.uk



Press Relations:

Nicole Eisele

Averatec UK

Tel.: +44 161 4380298

Mob.: +44 7880895587

Fax: +44870 487 7159

neisele@averatec.com



To download pictures: http://www.averatec.co.uk/presse/p_bilder.htm



Product specifications:

6200 series:

•Instant DVD: Play films and music without switching the computer on plus wireless remote control.

•Operating system: Microsoft® Windows® XP Home

•20% more viewing area: 15.4’’ Wide Screen WXGA TFT with graphic resolution of 1280 x 800

•Hotspot Ready: Wireless LAN 54 MBit (802.11 g) enables you to be online fast without cables

•Strong and Economical: AMD Low Voltage Mobile Athlon™ XP 2400+ CPU with QuantiSpeed architecture PowerNow!™ 2.0 Technology

•Mobility without boundaries: 3:1 Card Reader, Wireless LAN 54 MBit (802.11 g), Ethernet 10/100 MBit, 56 k data/fax-Modem

•Flat and light: slim line format with 25 mm high, ultra light only 2kg

•Design and Quality: Ultra thin magnesium coated housing

•Customer Care: 1 year guarantee, with Pick Up, Repair & Return warranty

•Prices from only £795 inc. VAT (60 GB of hard disk, 512 MB of working memory, Multi format DVD Dual burner



3200 series:

•Hotspot Ready: Wireless LAN 54 MBit (802.11 g) enables you to be online fast without cables

•Operating system: Microsoft® Windows® XP Home

•Strong and Economical: Mobile AMD Sempron™ 2600+ CPU with Enhanced PowerNow!™, 3DNow!™ Technology, HyperTransport™ and Enhanced Virus Protection.

•Mobility without boundaries: 3:1 Card Reader, Wireless LAN 54 MBit (802.11 g), Ethernet 10/100 MBit, 56 k data/fax-Modem

•Flat and light: slim line format with 25 mm high, ultra light only 2kg

•Design and Quality: Ultra thin magnesium coated housing

•Customer Care: 1 year guarantee, with Pick Up, Repair & Return warranty

•Prices from only £659 inc. VAT (60 GB of hard disk, 512 MB of working memories, integrated combo DVD+CD RW drive)



3300 series:

•Processing Power: Either Intel® Celeron® M or Intel® Centrino® Technology

•Operating system: Microsoft® Windows® XP Home

•Hotspot Ready: Wireless LAN 54 MBit (802.11 g) enables you to be online fast without cables

•Flat and light: slim line format with 25 mm high, ultra light only 2kg

•Mobility without boundaries: 3:1 Card Reader, Wireless LAN 54 MBit (802.11 g), Ethernet 10/100 MBit, 56 k data/fax-Modem

•Design and Quality: Ultra thin magnesium coated housing

•Customer Care: 1 year guarantee, with Pick Up, Repair & Return warranty

•Prices from only £695 inc. VAT (40 GB of hard disk, 256 MB of working memories, integrated combo DVD+CD RW drive)



About AVERATEC:



On the American market, AVERATEC has established itself as the fastest growing notebook manufacturer with a market share of over 6%. The company is backed by TriGem, one of the top three notebook manufacturers in the world. AVERATEC was established in 2002 and by 2003 reached a turnover of US$80 million. In 2005, the company plans to reach a target of US$1200 million turnover by opening up the UK, French, Scandinavian and Benelux markets. The notebook manufacturer targets private users and SMEs, large corporations and educational institutions. The products are currently distributed via the home page, high street stores and specialist dealers. The laptops all come in the company’s hallmark design; slim-line format and magnesium coating for a more impact and scratch resistant product. Additionally, AVERATEC believes in offering business features at consumer prices including attractive design, high quality products and most of all, an outstanding customer service. In a very short time, AVERATEC has won an excellent reputation for its repair services with a one year Pick up, Repair&Return warranty.