Schaerer AG
Schaerer Celebrates 100,000th Coffee Soul from Zuchwil Factory
Schaerer AG is celebrating a major milestone: the 100,000th Schaerer Coffee Soul has rolled off the production line in Zuchwil, highlighting the remarkable success of this versatile fully automatic coffee machine. First unveiled in its current generation at Host Milan in 2019, the Schaerer Coffee Soul has been in series production since October 2020. It has since delivered outstanding coffee quality worldwide with its innovative technology, contemporary design and intuitive operation – proving popular with everyone from owner‑run restaurants and hotels to international coffee shop and convenience‑store chains. “Delivering the 100,000th Schaerer Coffee Soul is a special moment for us. Never before have we produced so many machines in such a short period – the Schaerer Coffee Soul is therefore the most successful machine in Schaerer’s history,” says Product Manager Sam Geissbühler. “This traction reflects our pioneering mindset and our focus on market trends and customer needs in every new machine and technology we bring to market”.
From concept to bestseller
The first generation of the Schaerer Coffee Soul was released in 2017 as the successor to the Coffee Art Plus, featuring a black design and an 8‑inch display. Schaerer used direct customer feedback to fundamentally realign both design and user interface. “Our vision was to develop a versatile, modern machine for up to 250 cups per day – offering intuitive touch operation and maximum flexibility to adapt to specific use cases and customer requirements,” explains Sam Geissbühler. This led to the philosophy behind today’s unique Select concept for the Schaerer Coffee Soul: Technical configuration, user guidance, colours and other design elements can be chosen individually, enabling the coffee machine to align precisely with the business model, brand expression and workflows. “We also now offer two screen sizes – 10,4 inches on the Schaerer Coffee Soul 10 and 12,1 inches on the Schaerer Coffee Soul 12. Combined with three operating modes for staff‑served operation, self‑service and frequent users, such as in the office, we can now meet a very wide range of customer needs,” adds Geissbühler. Further personalisation comes from the Coffee Soul’s colour concept. The machine is available in various colours and can be tailored with up to seven easily interchangeable parts in the colour of choice to fit individual requirements. “To date, we have delivered more than 1,500 customer‑specific Coffee Soul variants. In addition, two dedicated US models have been developed for the American market,” says
Geissbühler.
Continuous development to the present day
Since its launch five years ago, continuous technological enhancements have contributed to the success of the Schaerer Coffee Soul 10 and 12. Highlights include Best Foam technology, which is fitted as standard to produce barista‑quality milk foam, the option of up to three grinders, an integrable syrup station and Hot & Cold technology. The fully automatic Schaerer ProCare cleaning system can also be added. Flexibility has been expanded with the Twin Milk system for dairy and plant‑based beverages, and “Easy Access” has recently introduced a wheelchair-friendly operating experience for self‑service areas. The Schaerer Coffee Soul 2‑step, which features a steam wand instead of an automatic milk system, is now also available to meet coffee shops’ requirements for barista flair. When a barista starts frothing milk, the familiar hiss of the steam wand immediately conjures up the idea of an espresso beverage “made with love”. To complement in‑house barista expertise, three different steam wands are available.
Looking ahead
The 100,000th Schaerer Coffee Soul not only celebrates past achievements but also signals the start of the next phase of development. Schaerer will continue to drive innovation, remaining firmly focused on customer needs in order to deliver the most appropriate solutions for the widest range of operating scenarios. In the short to medium term, development will concentrate on offering a broader variety of beverage – including cold‑coffee creations – as well as achieving an even higher quality of espresso.
Further Informationen:
Schaerer AG
Monika Kammermann
Global Communications Manager
Niedermattstrasse 3b,
CH-4528 Zuchwil, Switzerland
Tel.: +41 32 681 62 00
info@schaerer.com
https://www.schaerer.com
https://aboutwmf.com/de/news-media/newsroom/schaerer/
Schaerer Presseoffice
c/o Press’n’Relations GmbH
Nataša Forstner
Magirus-Deutz-Str. 14 – D-89077 Ulm
Tel.: +49 731 146 156 77
nfo@press-n-relations.de
https://www.press-n-relations.de
About Schaerer
Founded in 1892 and headquartered in Zuchwil, Switzerland, Schaerer Ltd. is one of the world's leading manufacturers of fully automated professional coffee machines. As a well-established brand with a long history, Schaerer stands for Swiss values combined with in-depth knowledge on coffee. The brand emphasizes these attributes in its claim “swiss coffee competence” and lives them equally in its product development and the Coffee Competence Centre, Schaerer’s coffee competence and training centre in Zuchwil. Moreover, Schaerer is characterised by extreme flexibility adhering to the guiding principle of “We love it your way” - whether it concerns customer requests, customer-specific products bulk orders or the product range which offers the customer a wide collection of customised configuration options. Customer-oriented and equipped with comprehensive knowledge on coffee, Schaerer supports any customer of any size all over the world in offering guests delicious coffee of the highest quality. Schaerer has been part of the French consortium Groupe SEB since 2016.
About SEB Professional
As part of Groupe SEB, SEB Professional is a global leader in beverage equipment solutions, committed to delivering innovative products that meet the evolving needs of the foodservice industry. From coffee to fresh juice, our portfolio of brands (WMF, Schaerer, Curtis, La San Marco and Zummo) sets the standard for quality, performance, and sustainability. Since our inception, our mission has been to leverage the experience of consumers and professionals with cutting-edge technologies that make every cup and drink memorable.
About Groupe SEB
World reference in small domestic equipment and professional equipment, Groupe SEB operates with a unique portfolio of 45 top brands including Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor, marketed through multi-format retailing. Selling more than 350 million products a year, it deploys a long-term strategy focused on innovation, international development, competitiveness, and client service. Present in over 150 countries, Groupe SEB generated more than €8 billion sales in 2024, including 1 billion in the professional business, and has more than 32,000 employees worldwide. Find us on www.groupeseb.com
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